{"title":"CLAI Skincare","description":"\u003cp\u003eDiscover the CLAI range of natural Welsh kaolin clay skincare products. Crafted from 100% pure minerals sourced from the Gwendraeth Valley in Wales, each product is designed to cleanse, exfoliate, and revitalise your skin naturally — without synthetic additives.\u003c\/p\u003e","products":[{"product_id":"clai-cream-mask","title":"CLAI Cream Mask – Pure Welsh Kaolin Clay Face Mask 90gms","description":"\u003ch2\u003eNature's Purifying Cream Mask from WelshClay\u003c\/h2\u003e\n\u003ch3\u003eReveal Naturally Healthier Looking Skin\u003c\/h3\u003e\n\u003cp\u003eYour skin deserves something pure. CLAI Cream Mask starts as a silky mineral powder and transforms into a rich, creamy mask the moment water is added — a satisfying ritual that signals something genuinely effective is at work. Formulated with 100% mineral-rich Welsh Kaolin Clay, it draws out impurities, excess oils, and everyday pollutants to deliver a luxurious spa-like treatment from the comfort of your own home.\u003c\/p\u003e\n\u003cp\u003eWhether your skin feels tired, congested, oily, or simply in need of a natural refresh, CLAI Cream Mask provides a gentle yet effective way to support a clearer, smoother, and more radiant complexion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose CLAI Cream Mask?\u003c\/h2\u003e\n\u003ch3\u003eDeep Cleansing Action\u003c\/h3\u003e\n\u003cp\u003eWelsh Clay naturally absorbs excess oils, dirt, and impurities that can build up on the skin's surface.\u003c\/p\u003e\n\u003ch3\u003eTransforms on Contact\u003c\/h3\u003e\n\u003cp\u003eMix the mineral powder with a little water and watch it become a smooth, creamy mask — fresh every time, no preservatives needed.\u003c\/p\u003e\n\u003ch3\u003eRefreshes and Revitalises\u003c\/h3\u003e\n\u003cp\u003eLeaves skin feeling clean, soft, and refreshed after every use.\u003c\/p\u003e\n\u003ch3\u003eSupports a Healthy Complexion\u003c\/h3\u003e\n\u003cp\u003eRegular use can help maintain the appearance of balanced, healthy-looking skin.\u003c\/p\u003e\n\u003ch3\u003eNaturally Derived Ingredients\u003c\/h3\u003e\n\u003cp\u003e100% Pure Welsh Kaolin Clay, renowned for its purity and natural mineral content.\u003c\/p\u003e\n\u003ch3\u003eSuitable for Most Skin Types\u003c\/h3\u003e\n\u003cp\u003eGentle enough for regular use while delivering noticeable cleansing benefits.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe Key Ingredient\u003c\/h2\u003e\n\u003ch3\u003ePremium Welsh Kaolin Clay\u003c\/h3\u003e\n\u003cp\u003eSourced from a single quarry in the Gwendraeth Valley in Wales UK, our natural clay is rich in minerals and valued for its exceptional absorbent properties. For generations, clay masks have been used to help cleanse, purify, and rejuvenate the skin naturally.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePlace a small amount of CLAI Cream Mask powder into a ceramic bowl.\u003c\/li\u003e\n\u003cli\u003eAdd a few drops of water and mix until it forms a smooth, creamy paste.\u003c\/li\u003e\n\u003cli\u003eApply an even layer to clean skin, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eLeave for 10–20 minutes or until partially dry.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003ePat skin dry and follow with your favourite moisturiser.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, use 1–2 times per week — and follow your \u003ca href=\"\/products\/clai-exfoliating-face-mask\"\u003eCLAI Exfoliating Face Mask\u003c\/a\u003e session with CLAI Cream Mask to deeply nourish and restore after exfoliation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/welsh_kaolin_bowl_117c7858-cbeb-45d3-8301-614a9e954d16.png?v=1785496797\" alt=\"Bowl of CLAI Welsh Kaolin Clay powder with a spatula, ready to mix into a purifying face mask\" width=\"600\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe CLAI Difference\u003c\/h2\u003e\n\u003cp\u003eAt CLAI, we believe nature provides some of the finest ingredients for skincare. Our WelshClay CLAI products are developed with simplicity, purity, and effectiveness in mind, helping you enjoy naturally refreshed skin without unnecessary additives.\u003c\/p\u003e\n\u003cp\u003eExperience the cleansing power of WelshClay and discover a naturally radiant complexion with CLAI Cream Mask.\u003c\/p\u003e\n\u003ch3\u003ePurify. Refresh. Reveal.\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCLAI Cream Mask – Naturally Welsh. Naturally Beautiful.\u003c\/strong\u003e\u003c\/p\u003e","brand":"CLAI","offers":[{"title":"Default Title","offer_id":64958059053405,"sku":"CLAI-CREAM-MASK-90G","price":19.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/CLAI_Cream_clear.png?v=1781200678"},{"product_id":"clai-exfoliating-face-mask","title":"CLAI Exfoliating Face Mask – Pure Welsh Kaolin Clay","description":"\u003ch2\u003eReveal Naturally Radiant Skin\u003c\/h2\u003e\n\u003cp\u003eCLAI Exfoliating Face Mask is a slightly gritty mineral powder that transforms into a rich, exfoliating cream the moment water is added — a natural, sensory ritual that gets to work instantly. Harnessing the power of mineral-rich Welsh kaolin clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised. A natural alternative to harsh chemical exfoliants — pure, simple, and effective.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose CLAI Exfoliating Face Mask?\u003c\/h2\u003e\n\u003ch3\u003eDeep Pore Cleansing\u003c\/h3\u003e\n\u003cp\u003eWelsh kaolin clay absorbs excess sebum, lifts impurities, and draws out everyday pollutants from deep within the pores.\u003c\/p\u003e\n\u003ch3\u003eGentle Natural Exfoliation\u003c\/h3\u003e\n\u003cp\u003eFine silica-rich mineral particles gently buff away dead skin cells without the harshness of synthetic scrubs.\u003c\/p\u003e\n\u003ch3\u003eTransforms on Contact\u003c\/h3\u003e\n\u003cp\u003eAdd a little water to the gritty mineral powder and watch it become a smooth, creamy exfoliating mask — fresh every time, no preservatives needed.\u003c\/p\u003e\n\u003ch3\u003eBrighter, Smoother Complexion\u003c\/h3\u003e\n\u003cp\u003eRegular use supports a healthier-looking glow, improved skin texture, and a fresher, more radiant appearance.\u003c\/p\u003e\n\u003ch3\u003e100% Natural Mineral Ingredients\u003c\/h3\u003e\n\u003cp\u003eSourced from a single quarry in the Gwendraeth Valley, Wales. Contains kaolin, silica, and iron-rich minerals — nothing else.\u003c\/p\u003e\n\u003ch3\u003eDual Action: Mask \u0026amp; Exfoliant\u003c\/h3\u003e\n\u003cp\u003eUse as a leave-on mask or massage in before rinsing for an added exfoliating boost. Suitable for most skin types.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eNatural Mineral Content\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKaolin\u003c\/li\u003e\n\u003cli\u003eSilica\u003c\/li\u003e\n\u003cli\u003eIron-rich minerals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese naturally occurring minerals have been used for generations in skincare for their absorbent, cleansing, and skin-conditioning properties.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePlace a small amount of CLAI powder into a ceramic bowl.\u003c\/li\u003e\n\u003cli\u003eAdd a few drops of water and mix until it forms a smooth, creamy paste.\u003c\/li\u003e\n\u003cli\u003eApply an even layer to clean skin, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eLeave for 5–30 minutes.\u003c\/li\u003e\n\u003cli\u003eBefore rinsing, gently massage in circular motions to exfoliate.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003ca href=\"\/products\/clai-cream-mask\"\u003eCLAI Cream Mask\u003c\/a\u003e to naturally moisturise and restore.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, use 1–2 times per week — and use before \u003ca href=\"\/products\/clai-cream-mask\"\u003eCLAI Cream Mask\u003c\/a\u003e for a complete, deeply nourishing skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/welsh_kaolin_bowl_b1525c44-62ed-441e-ab89-aa61b1a52ebe.png?v=1785496117\" alt=\"Bowl of CLAI Welsh Kaolin Clay powder with a spatula, ready to mix into an exfoliating face mask\" width=\"600\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOily and combination skin\u003c\/li\u003e\n\u003cli\u003eCongested or dull skin\u003c\/li\u003e\n\u003cli\u003eThose seeking a natural skincare routine\u003c\/li\u003e\n\u003cli\u003eAnyone wanting to reduce excess shine and improve texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThose with very sensitive skin should patch test first.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003e\"Reveal naturally radiant skin with CLAI Exfoliating Face Mask. Made from mineral-rich Welsh clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised.\"\u003c\/strong\u003e\u003cbr\u003e— Phil Bowen, Founder, WelshClay\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"CLAI","offers":[{"title":"Face \/ Face \/ Clay","offer_id":64972892963165,"sku":null,"price":24.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/IMG_2449.png?v=1781434469"}],"url":"https:\/\/www.welshclay.com\/collections\/clai-skincare.oembed","provider":"WelshClay","version":"1.0","type":"link"}