{"title":"Draig Balm","description":"\u003cp\u003eNamed after the Welsh word for dragon, \u003cstrong\u003eDraig Balm\u003c\/strong\u003e is a premium hot muscle and joint rub forged from mineral-rich Welsh kaolin clay and a powerful blend of natural essential oils. Drug-free, deeply warming, and crafted by CLAI — it's the performance balm built for those who push hard and recover harder.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep warming relief\u003c\/strong\u003e — camphor, ginger, black pepper and wintergreen get to work fast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural formula\u003c\/strong\u003e — no synthetic actives, no harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing base\u003c\/strong\u003e — sweet almond oil and vitamin E condition skin as you recover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRooted in Wales\u003c\/strong\u003e — Welsh kaolin clay at the heart of every tin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for athletes, tradespeople, and anyone who carries the weight of the day on their shoulders.\u003c\/p\u003e","products":[{"product_id":"draig-balm-welsh-muscle-rub","title":"Draig Balm – Welsh Clay Hot Muscle \u0026 Joint Rub by CLAI 100ml","description":"\u003ch2\u003eFeel the Fire. Embrace the Recovery.\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDraig Balm\u003c\/strong\u003e — Draig is named after the Welsh word for dragon — is a hot muscle and joint rub forged for those who push hard and recover harder. Whether you're an athlete, a tradesperson, or simply someone who carries the weight of the day on their shoulders, Draig Balm delivers deep, warming relief exactly where you need it\u003c\/p\u003e\n\u003cp\u003eMade with mineral-rich Welsh kaolin clay and a powerful blend of natural essential oils, it's a premium, drug-free alternative to synthetic heat rubs. \u003cstrong\u003e100ml.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat Draig Balm Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes aching muscles\u003c\/strong\u003e — penetrating warmth eases stiffness and post-workout soreness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports muscle repair\u003c\/strong\u003e — helps tired muscles bounce back faster\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarming sensation\u003c\/strong\u003e — camphor, ginger, black pepper and wintergreen oils get to work quickly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday protection\u003c\/strong\u003e — ideal for hands, joints, lower back, and beyond\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing formula\u003c\/strong\u003e — sweet almond oil, vitamin E (Tocopheryl Acetate) and glycerin condition the skin as you recover\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Natural Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWelsh Kaolin Clay\u003c\/strong\u003e — mineral-rich clay sourced from Wales, the heart of the formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite\u003c\/strong\u003e — draws out impurities and supports deep skin conditioning\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamphor (Cinnamomum Camphora)\u003c\/strong\u003e — classic warming and cooling active for muscle relief\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWintergreen Leaf Oil (Gaultheria Procumbens)\u003c\/strong\u003e — natural source of methyl salicylate, a traditional muscle rub active\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Pepper Oil (Piper Nigrum)\u003c\/strong\u003e — stimulates circulation and intensifies warming sensation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger Root Oil (Zingiber Officinale)\u003c\/strong\u003e — anti-inflammatory properties to support recovery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurmeric Root Oil (Curcuma Longa)\u003c\/strong\u003e — renowned for its natural soothing properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClove Bud Oil (Eugenia Caryophyllus)\u003c\/strong\u003e — warming and analgesic properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil (Prunus Amygdalus Dulcis)\u003c\/strong\u003e — nourishes and softens skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopheryl Acetate)\u003c\/strong\u003e — antioxidant skin protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eFull Ingredients List\u003c\/h2\u003e\n\u003cp\u003eAqua, WelshClay (Kaolin), Bentonite, Glycerin, Prunus Amygdalus Dulcis (Almond Sweet Oil), Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, Zinc Oxide, PEG-100 Stearate, Isopropyl Myristate, Cinnamomum Camphora, Curcuma Longa Root Oil, Gaultheria Procumbens Leaf Oil, Melaleuca Leucadendron Cajaputi Oil, Piper Nigrum Fruit Oil, Zingiber Officinale Root Oil, Vanillin Butyl Ether, Eugenia Caryophyllus Bud Oil, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Tocopheryl Acetate, Citral, Geraniol, Limonene, Linalool.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to the affected area.\u003c\/li\u003e\n\u003cli\u003eMassage in firmly using circular motions until absorbed.\u003c\/li\u003e\n\u003cli\u003eUse before or after exercise, or whenever muscles and joints need relief.\u003c\/li\u003e\n\u003cli\u003eWash hands after use. Avoid contact with eyes and broken skin.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, use regularly as part of your recovery routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRooted in Welsh Strength\u003c\/h2\u003e\n\u003cp\u003eThe dragon has long been a symbol of power, resilience and pride in Wales. Draig Balm carries that spirit into every tin — a premium, natural topical balm crafted with care by CLAI. Rub it in, feel the warmth rise, and get back to doing what you do best.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003e\"The Welsh performance balm for strength, recovery, and resilience.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"CLAI","offers":[{"title":"100ml","offer_id":65533098033501,"sku":"CLAI-DB-001","price":18.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/2024db.jpg?v=1780419021"},{"product_id":"clai-cream-mask","title":"CLAI Cream Mask – Pure Welsh Kaolin Clay Face Mask","description":"\u003ch2\u003eNature's Purifying Cream Mask from WelshClay\u003c\/h2\u003e\n\u003ch3\u003eReveal Naturally Healthier Looking Skin\u003c\/h3\u003e\n\u003cp\u003eYour skin deserves something pure. CLAI Cream Mask starts as a silky mineral powder and transforms into a rich, creamy mask the moment water is added — a satisfying ritual that signals something genuinely effective is at work. Formulated with 100% mineral-rich Welsh Kaolin Clay, it draws out impurities, excess oils, and everyday pollutants to deliver a luxurious spa-like treatment from the comfort of your own home.\u003c\/p\u003e\n\u003cp\u003eWhether your skin feels tired, congested, oily, or simply in need of a natural refresh, CLAI Cream Mask provides a gentle yet effective way to support a clearer, smoother, and more radiant complexion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose CLAI Cream Mask?\u003c\/h2\u003e\n\u003ch3\u003eDeep Cleansing Action\u003c\/h3\u003e\n\u003cp\u003eWelsh Clay naturally absorbs excess oils, dirt, and impurities that can build up on the skin's surface.\u003c\/p\u003e\n\u003ch3\u003eTransforms on Contact\u003c\/h3\u003e\n\u003cp\u003eMix the mineral powder with a little water and watch it become a smooth, creamy mask — fresh every time, no preservatives needed.\u003c\/p\u003e\n\u003ch3\u003eRefreshes and Revitalises\u003c\/h3\u003e\n\u003cp\u003eLeaves skin feeling clean, soft, and refreshed after every use.\u003c\/p\u003e\n\u003ch3\u003eSupports a Healthy Complexion\u003c\/h3\u003e\n\u003cp\u003eRegular use can help maintain the appearance of balanced, healthy-looking skin.\u003c\/p\u003e\n\u003ch3\u003eNaturally Derived Ingredients\u003c\/h3\u003e\n\u003cp\u003e100% Pure Welsh Kaolin Clay, renowned for its purity and natural mineral content.\u003c\/p\u003e\n\u003ch3\u003eSuitable for Most Skin Types\u003c\/h3\u003e\n\u003cp\u003eGentle enough for regular use while delivering noticeable cleansing benefits.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe Key Ingredient\u003c\/h2\u003e\n\u003ch3\u003ePremium Welsh Kaolin Clay\u003c\/h3\u003e\n\u003cp\u003eSourced from a single quarry in the Gwendraeth Valley in Wales UK, our natural clay is rich in minerals and valued for its exceptional absorbent properties. For generations, clay masks have been used to help cleanse, purify, and rejuvenate the skin naturally.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePlace a small amount of CLAI Cream Mask powder into a ceramic bowl.\u003c\/li\u003e\n\u003cli\u003eAdd a few drops of water and mix until it forms a smooth, creamy paste.\u003c\/li\u003e\n\u003cli\u003eApply an even layer to clean skin, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eLeave for 10–20 minutes or until partially dry.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003ePat skin dry and follow with your favourite moisturiser.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, use 1–2 times per week — and follow your \u003ca href=\"\/products\/clai-exfoliating-face-mask\"\u003eCLAI Exfoliating Face Mask\u003c\/a\u003e session with CLAI Cream Mask to deeply nourish and restore after exfoliation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/welsh_kaolin_bowl_117c7858-cbeb-45d3-8301-614a9e954d16.png?v=1785496797\" alt=\"Bowl of CLAI Welsh Kaolin Clay powder with a spatula, ready to mix into a purifying face mask\" width=\"600\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe CLAI Difference\u003c\/h2\u003e\n\u003cp\u003eAt CLAI, we believe nature provides some of the finest ingredients for skincare. Our WelshClay CLAI products are developed with simplicity, purity, and effectiveness in mind, helping you enjoy naturally refreshed skin without unnecessary additives.\u003c\/p\u003e\n\u003cp\u003eExperience the cleansing power of WelshClay and discover a naturally radiant complexion with CLAI Cream Mask.\u003c\/p\u003e\n\u003ch3\u003ePurify. Refresh. Reveal.\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCLAI Cream Mask – Naturally Welsh. Naturally Beautiful.\u003c\/strong\u003e\u003c\/p\u003e","brand":"CLAI","offers":[{"title":"Default Title","offer_id":64958059053405,"sku":"CLAI-CREAM-MASK-90G","price":19.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/CLAI_Cream_clear.png?v=1781200678"},{"product_id":"clai-exfoliating-face-mask","title":"CLAI Exfoliating Face Mask – Pure Welsh Kaolin Clay","description":"\u003ch2\u003eReveal Naturally Radiant Skin\u003c\/h2\u003e\n\u003cp\u003eCLAI Exfoliating Face Mask is a slightly gritty mineral powder that transforms into a rich, exfoliating cream the moment water is added — a natural, sensory ritual that gets to work instantly. Harnessing the power of mineral-rich Welsh kaolin clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised. A natural alternative to harsh chemical exfoliants — pure, simple, and effective.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose CLAI Exfoliating Face Mask?\u003c\/h2\u003e\n\u003ch3\u003eDeep Pore Cleansing\u003c\/h3\u003e\n\u003cp\u003eWelsh kaolin clay absorbs excess sebum, lifts impurities, and draws out everyday pollutants from deep within the pores.\u003c\/p\u003e\n\u003ch3\u003eGentle Natural Exfoliation\u003c\/h3\u003e\n\u003cp\u003eFine silica-rich mineral particles gently buff away dead skin cells without the harshness of synthetic scrubs.\u003c\/p\u003e\n\u003ch3\u003eTransforms on Contact\u003c\/h3\u003e\n\u003cp\u003eAdd a little water to the gritty mineral powder and watch it become a smooth, creamy exfoliating mask — fresh every time, no preservatives needed.\u003c\/p\u003e\n\u003ch3\u003eBrighter, Smoother Complexion\u003c\/h3\u003e\n\u003cp\u003eRegular use supports a healthier-looking glow, improved skin texture, and a fresher, more radiant appearance.\u003c\/p\u003e\n\u003ch3\u003e100% Natural Mineral Ingredients\u003c\/h3\u003e\n\u003cp\u003eSourced from a single quarry in the Gwendraeth Valley, Wales. Contains kaolin, silica, and iron-rich minerals — nothing else.\u003c\/p\u003e\n\u003ch3\u003eDual Action: Mask \u0026amp; Exfoliant\u003c\/h3\u003e\n\u003cp\u003eUse as a leave-on mask or massage in before rinsing for an added exfoliating boost. Suitable for most skin types.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eNatural Mineral Content\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKaolin\u003c\/li\u003e\n\u003cli\u003eSilica\u003c\/li\u003e\n\u003cli\u003eIron-rich minerals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese naturally occurring minerals have been used for generations in skincare for their absorbent, cleansing, and skin-conditioning properties.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePlace a small amount of CLAI powder into a ceramic bowl.\u003c\/li\u003e\n\u003cli\u003eAdd a few drops of water and mix until it forms a smooth, creamy paste.\u003c\/li\u003e\n\u003cli\u003eApply an even layer to clean skin, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eLeave for 5–30 minutes.\u003c\/li\u003e\n\u003cli\u003eBefore rinsing, gently massage in circular motions to exfoliate.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003ca href=\"\/products\/clai-cream-mask\"\u003eCLAI Cream Mask\u003c\/a\u003e to naturally moisturise and restore.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, use 1–2 times per week — and use before \u003ca href=\"\/products\/clai-cream-mask\"\u003eCLAI Cream Mask\u003c\/a\u003e for a complete, deeply nourishing skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/welsh_kaolin_bowl_b1525c44-62ed-441e-ab89-aa61b1a52ebe.png?v=1785496117\" alt=\"Bowl of CLAI Welsh Kaolin Clay powder with a spatula, ready to mix into an exfoliating face mask\" width=\"600\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOily and combination skin\u003c\/li\u003e\n\u003cli\u003eCongested or dull skin\u003c\/li\u003e\n\u003cli\u003eThose seeking a natural skincare routine\u003c\/li\u003e\n\u003cli\u003eAnyone wanting to reduce excess shine and improve texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThose with very sensitive skin should patch test first.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003e\"Reveal naturally radiant skin with CLAI Exfoliating Face Mask. Made from mineral-rich Welsh clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised.\"\u003c\/strong\u003e\u003cbr\u003e— Phil Bowen, Founder, WelshClay\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"CLAI","offers":[{"title":"Face \/ Face \/ Clay","offer_id":64972892963165,"sku":null,"price":24.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/IMG_2449.png?v=1781434469"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/collections\/Draig_Balm_Image_38dd3fee-d975-4166-b5cb-66cb9ac88fc6.jpg?v=1786297257","url":"https:\/\/www.welshclay.com\/collections\/draigbalm.oembed","provider":"WelshClay","version":"1.0","type":"link"}