{"product_id":"clai-exfoliating-face-mask","title":"CLAI Exfoliating Face Mask – Pure Welsh Kaolin Clay","description":"\u003ch2\u003eReveal Naturally Radiant Skin\u003c\/h2\u003e\n\u003cp\u003eCLAI Exfoliating Face Mask is a slightly gritty mineral powder that transforms into a rich, exfoliating cream the moment water is added — a natural, sensory ritual that gets to work instantly. Harnessing the power of mineral-rich Welsh kaolin clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised. A natural alternative to harsh chemical exfoliants — pure, simple, and effective.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose CLAI Exfoliating Face Mask?\u003c\/h2\u003e\n\u003ch3\u003eDeep Pore Cleansing\u003c\/h3\u003e\n\u003cp\u003eWelsh kaolin clay absorbs excess sebum, lifts impurities, and draws out everyday pollutants from deep within the pores.\u003c\/p\u003e\n\u003ch3\u003eGentle Natural Exfoliation\u003c\/h3\u003e\n\u003cp\u003eFine silica-rich mineral particles gently buff away dead skin cells without the harshness of synthetic scrubs.\u003c\/p\u003e\n\u003ch3\u003eTransforms on Contact\u003c\/h3\u003e\n\u003cp\u003eAdd a little water to the gritty mineral powder and watch it become a smooth, creamy exfoliating mask — fresh every time, no preservatives needed.\u003c\/p\u003e\n\u003ch3\u003eBrighter, Smoother Complexion\u003c\/h3\u003e\n\u003cp\u003eRegular use supports a healthier-looking glow, improved skin texture, and a fresher, more radiant appearance.\u003c\/p\u003e\n\u003ch3\u003e100% Natural Mineral Ingredients\u003c\/h3\u003e\n\u003cp\u003eSourced from a single quarry in the Gwendraeth Valley, Wales. Contains kaolin, silica, and iron-rich minerals — nothing else.\u003c\/p\u003e\n\u003ch3\u003eDual Action: Mask \u0026amp; Exfoliant\u003c\/h3\u003e\n\u003cp\u003eUse as a leave-on mask or massage in before rinsing for an added exfoliating boost. Suitable for most skin types.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eNatural Mineral Content\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKaolin\u003c\/li\u003e\n\u003cli\u003eSilica\u003c\/li\u003e\n\u003cli\u003eIron-rich minerals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese naturally occurring minerals have been used for generations in skincare for their absorbent, cleansing, and skin-conditioning properties.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePlace a small amount of CLAI powder into a ceramic bowl.\u003c\/li\u003e\n\u003cli\u003eAdd a few drops of water and mix until it forms a smooth, creamy paste.\u003c\/li\u003e\n\u003cli\u003eApply an even layer to clean skin, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eLeave for 5–30 minutes.\u003c\/li\u003e\n\u003cli\u003eBefore rinsing, gently massage in circular motions to exfoliate.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003ca href=\"\/products\/clai-cream-mask\"\u003eCLAI Cream Mask\u003c\/a\u003e to naturally moisturise and restore.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, use 1–2 times per week — and use before \u003ca href=\"\/products\/clai-cream-mask\"\u003eCLAI Cream Mask\u003c\/a\u003e for a complete, deeply nourishing skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/welsh_kaolin_bowl_b1525c44-62ed-441e-ab89-aa61b1a52ebe.png?v=1785496117\" alt=\"Bowl of CLAI Welsh Kaolin Clay powder with a spatula, ready to mix into an exfoliating face mask\" width=\"600\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOily and combination skin\u003c\/li\u003e\n\u003cli\u003eCongested or dull skin\u003c\/li\u003e\n\u003cli\u003eThose seeking a natural skincare routine\u003c\/li\u003e\n\u003cli\u003eAnyone wanting to reduce excess shine and improve texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThose with very sensitive skin should patch test first.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003e\"Reveal naturally radiant skin with CLAI Exfoliating Face Mask. Made from mineral-rich Welsh clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised.\"\u003c\/strong\u003e\u003cbr\u003e— Phil Bowen, Founder, WelshClay\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"CLAI","offers":[{"title":"Face \/ Face \/ Clay","offer_id":64972892963165,"sku":null,"price":24.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/IMG_2449.png?v=1781434469","url":"https:\/\/www.welshclay.com\/products\/clai-exfoliating-face-mask","provider":"WelshClay","version":"1.0","type":"link"}