CLAI Exfoliating Face Mask – Pure Welsh Kaolin Clay

Reveal Naturally Radiant Skin

CLAI Exfoliating Face Mask is a slightly gritty mineral powder that transforms into a rich, exfoliating cream the moment water is added — a natural, sensory ritual that gets to work instantly. Harnessing the power of mineral-rich Welsh kaolin clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised. A natural alternative to harsh chemical exfoliants — pure, simple, and effective.

Why Choose CLAI Exfoliating Face Mask?

Deep Pore Cleansing

Welsh kaolin clay absorbs excess sebum, lifts impurities, and draws out everyday pollutants from deep within the pores.

Gentle Natural Exfoliation

Fine silica-rich mineral particles gently buff away dead skin cells without the harshness of synthetic scrubs.

Transforms on Contact

Add a little water to the gritty mineral powder and watch it become a smooth, creamy exfoliating mask — fresh every time, no preservatives needed.

Brighter, Smoother Complexion

Regular use supports a healthier-looking glow, improved skin texture, and a fresher, more radiant appearance.

100% Natural Mineral Ingredients

Sourced from a single quarry in the Gwendraeth Valley, Wales. Contains kaolin, silica, and iron-rich minerals — nothing else.

Dual Action: Mask & Exfoliant

Use as a leave-on mask or massage in before rinsing for an added exfoliating boost. Suitable for most skin types.

Natural Mineral Content

• Kaolin
• Silica
• Iron-rich minerals

These naturally occurring minerals have been used for generations in skincare for their absorbent, cleansing, and skin-conditioning properties.

How to Use

1. Place a small amount of CLAI powder into a ceramic bowl.
2. Add a few drops of water and mix until it forms a smooth, creamy paste.
3. Apply an even layer to clean skin, avoiding the eye area.
4. Leave for 5–30 minutes.
5. Before rinsing, gently massage in circular motions to exfoliate.
6. Rinse thoroughly with warm water.
7. Follow with CLAI Cream Mask to naturally moisturise and restore.

For best results, use 1–2 times per week — and use before CLAI Cream Mask for a complete, deeply nourishing skincare routine.

Suitable For

• Oily and combination skin
• Congested or dull skin
• Those seeking a natural skincare routine
• Anyone wanting to reduce excess shine and improve texture

Those with very sensitive skin should patch test first.

"Reveal naturally radiant skin with CLAI Exfoliating Face Mask. Made from mineral-rich Welsh clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised."
— Phil Bowen, Founder, WelshClay